The Secret To Making An Irresistible Offer

There are several components to making ads. Sometimes it can seem like an awful lot. By the end of this article, you will know a simple secret that makes everyone choose you.

When I first started making ads, more so learning about them, it seemed crazy because there are several very important components.

You have to get people hooked, you need the right audience, good copy, it was a guaranteed headache for me.

The most important part to the whole ad making process is an offer.

When you sell something and you make ads, you need an offer at the end that gets people interested in what you have.

The main problem I see is companies get it very wrong.

They start acting like they need a deal like its Black Friday every day.

When it comes to that, there are several problems.

What Problems Do Companies Face?

When they think of offers, they think of massive discounts and low prices.

Then they fight with their competition for the lowest price. Eventually their company goes down the toilet.

Yes, low prices are nice, but there's a point where it's excessive.

I’ve talked about this in one of my past blog posts, but you need to add value when making an offer.

I see too many times where a company has a high quality product, and they throw a 50% off discount on it. 

Your product is high quality, so make it worth that quality. 

Another crucial mistake companies make is giving an offer that makes no sense. 

You can have this awesome ad that catches the attention of anyone on earth, even aliens, and have an offer saying “Contact me”. Nothing else.

Questions start flying around like the fourth of July. 

You give no one any interest and you give the audience no idea on how to really contact you.

Offers need to make sense and have a laid out path for people who are interested.

This leads to the next part which is having an action button for the viewers to take in order to reach out to you.

Why Is This So Important?

Having an action button for people to press on your ads gets the audience to do something instead of nothing.

It’s an easy way to get loads of people to contact you and become a client.

So when making an offer, have it correspond to an action people can take.

Maybe you have an E-book you give to people for free. Have them fill out a form in order to receive it.

By doing that you get their contact information, an easy way to follow up and turn them into your client.

This is where the action button is a killer.

You give the offer at the end of the ad, then have a button underneath that gives the audience an action to take, and it leads to a page where they fill out a form to contact you.

Yet so many companies fail to take the tiniest bit of time to do this. This is the difference in converting 20% of leads and 70% of leads, at the least.

So What Is the Simple Secret?

When we put it all together there are a couple of things.

1. When making an offer in your ads, don’t think of discounts and deals. Do everything you can to avoid those. It’s not that I don’t want you to give people good deals, you want to give what you sell VALUE.

1. Give people an action to take. It can lead to a video to watch, a form to fill out, anything to make them take action. If they don’t take action they do the worst thing possible, which is nothing.

When it comes to making offers, it’s so important because it’s the difference between 10 leads and 100. Also the percentage you're turning those leads into clients.

Make offers simple for people, don’t just throw random words and expect people to figure it out, no one is going to do that. 

Give people a step by step guide on what they can do next. It isn’t that hard. If you have a form they can fill out, tell them to hit the button below and fill out the form. Easy.

The simplest things in business are the difference makers in how many clients and customers you get. It’s not supposed to be complex. If you want me to analyze your ads or have any questions, send me a message and I’ll get back to you.