Turn ANY Lead into a Client Using This Method
- Michael Sweet

- Oct 25, 2024
- 2 min read
Have you ever come across an ad that gave you interest, but had no clue what the next steps were?

This is how I feel when it happens. It’s more frustrating than watching a new puppy tear the house apart.
When it comes to down any marketing, if you don’t provide the next steps when someone is interested, no one will end up buying from you.
But since you’re reading this article, I’m going to show you how to build a KILLER CTA (Call to Action) so all your leads turn to clients.
Get to Know Call to Actions
You see these all over the place, but may not recognize them. Here’s an example:
You ever see a local commercial on tv, and it ends with them saying “Call us today at (number) to receive a free quote.”
That’s a call to action. Instead of ending the commercial on a dead note, they give people who are interested something to do instead of nothing.
It’s not just for calls, it could be anything. Landing page form, instant form, call, email, etc.
It’s an easy way to collect a bunch of leads. But it’s also easy for it to go sideways.
Spot Bad Call to Actions
Here’s an example of a bad CTA:
“Hey guys, if you’re looking to get your house painted and give it a new, exciting look, call us today and we’ll get back to you.”
I know this may look fine but there’s a problem, no number is provided.
I can guarantee 99% of people aren’t going to search around on Google to find this company's number.
They’ll disappear quicker than Michael Myers when you look away.
If anything about the process is complicated, no one will follow through.
But now that you understand bad CTA’s, here’s how you make them a MAGNET to leads.
Take Advantage of Call to Actions
If you want to make a killer CTA, it needs to be simple with any necessary steps provided.
Here’s a good example of a CTA:
“If you’re interested, fill out the form using the link below to receive a free estimate.”
It tells the audience exactly what to do. Zero reasons to be confused.
If you want people to call you, provide the number. If you want them to email you, provide the email.
That’s all it takes. If you give an easy process, it’s impossible for anyone to NOT follow through.
Start Closing Every Lead
No more confusion and wondering what the next steps are.
Start giving your audience an easy way to reach you.
You’ll notice all your leads turn to clients.
Talk soon,
Michael
P.S. Want to multiply the amount of leads you get? And convert everyone one of them into a client?
Reach out to my agency today and I’ll see if we’re a good fit. I’ll take a look at your business and marketing to see what I would do differently, then discuss it in depth with you over a call.
No costs, no obligation.
If that sounds good, you can contact us here: Contact
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